Ricardo Guimaraes talks about LinkedIn


LinkedIn is becoming more popular in the business world in recent times. Proof of this, is the increase in numbers of users and the frequent searches about the labor market, says the Brazilian businessman Ricardo Guimaraes, president of the BMG bank. Intended for labor market professionals, the social network offer possibilities of creating connections with important people and specific performance areas. Besides finding opportunities and possibilities of work, the users can also read and share tips and news concerning the line of performance. Each day, LinkedIn is being more and more used by organizations with the main purpose of recruiting professionals that are available in the market. Recently the Exame magazine answered an analysis made by the social media of the most searched competencies by companies in the year 2015 that is reported by businessman Ricardo Guimaraes of BMG bank.

In this analysis, LinkedIn raised the competencies by half of the most used keywords by recruiters during 2015. The information is derived from nine countries, among them are Brazil, the United States and France. As a result of the analysis, the social network came to a list of 25 skills. In Brazil, the most requested competence of the year was statistical analysis and data mining, the skill also took second place in the world ranking, says Ricardo Guimaraes of BMG bank. The professionals are also super appreciated that perform in the area of Human Resources, most specifically with focus on benefits and remuneration. According to Exame, the search for these professionals grew 15% in 2015. Professional recruitment, in turn, did not have a good moment. With the reduction of recruitment due to the economic instability of the country, the search for these specialists dropped to nearly 14%. Other skills that are also gaining a lot of importance in the organizations are public policies, talent retention, ethics and transparency, corporate law, and new business development says Ricardo Guimaraes, executive of BMG bank.

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